even though bags seldom take center stage at runway shows, they, together with cosmetics as well as shoes, are the things that brands normally requirement to offer in buy to keep service chugging along; a lot of designers cannot make it through by clothes alone. That indicates that when it comes time for brands to interact with customers, bags commonly end up as a central focus. nowhere is that clearer than in seasonal ad campaigns, where there are often so lots of handbags that the clothes seem like an afterthought.
We’re thinking about all the different methods that accessories shape the fashion industry, of course, so now that all the spring 2015 ads have started to appear in magazines, I sat down to look in any way the different methods that brands are trying to lure you to get in the next three months. From Italian grandmas to horses on the beach, there are seemingly limitless methods to say, “Hey, wouldn’t this purse look great on you?”
Below, we’ve set up the handbag-centric ads from all of our preferred brands. let us understand which is your preferred in the comments.
McQueen’s aesthetic has long played with marrying the lovely as well as the grotesque, as well as the appeal look in this campaign absolutely supplies a counterpoint for the fairly staid bag.
The bag may not be put front as well as center in this image, however the bright color option makes sure that your eye goes ideal to it.
Lush, modern, moody–perfectly Bottega.
I’m not a significant fan of these bags, however Naomi Campbell as well as Jourdan Dunn are a convincing duo if I’ve ever seen one.
It was my fondest desire that spring 2015 would bring with it a picture of Joan Didion as well as one of Céline’s signature bag, however alas, we only got the shot of her as well as the sunglasses. I’m ready to clear up for this tan Belt Bag instead.
Kristen Stewart has long been one of Karl Lagerfeld’s chosen Women, as well as she’s a wise option for a traditional bag campaign; the chevron-quilted rendition of the traditional Flap is a modernized handle an old favorite, as well as her tomboy aesthetic emphasizes its versatility.
Horses, beaches, lovely cliffs, blondes–yes, okay, offer me this bag please.
Jennifer Lawrence’s endorsement has been instrumental in Dior’s renewal under Raf Simons, as well as she looks just as uncomplicated as well as captivating right here as she always does.
The message of this ad is clear: instructor is a woman gang, as well as any type of sane person would want to join up.
Diane von Furstenberg
This ad’s message is likewise clear: DVF would like you to believe seriously about gingham as well as what it may be able to add to your life.
Dolce & Gabbana
I am being completely severe when I state “Italian grandmas with elegant bags as well as tiaras” is the very best fashion ad idea that will ever grace our planet.
Not only is this ad clever, however it provides you some context on this small bag’s size.
This campaign is not high-concept, however it sure is aspirational. I’d like to be lounging by a pool with a extremely costly purse as we speak.
High fashion ad campaigns function as a promotional tool in two different ways; first, they are put ads in as well as of themselves, like they’ve always been, however they’re likewise buzz generators above as well as beyond paid placements. For the second purpose, getting Julia Roberts was an extraordinary coup.
When I believe of Gucci, I always believe of something a lot more formal as well as elegant than this–these pictures are a great tip that the brand can go laid-back as well.
Handbag as handcuffs? Sure, whatever you say, Jimmy Choo.
For his second huge campaign with the brand, Nicolas Ghesquiere selected to bolster Louis Vuitton’s identity by mainly staying with what he did in his very first ads–the photographers, models as well as mood are mainly the same.
Marc by Marc Jacobs
Marc by Marc Jacobs would like to remind you all that it is a young, hip brand for young, hip people.
It took me a number of minutes to recognize it, however that’s Karlie Kloss.
Miu Miu has long played up the youthfulness of its clothes as well as accessories, even though they’re selling to grown women. The design in this ad appears like she’s waiting outside of the principal’s office.
For a brand with such a brash sensibility, this is a downright tasteful ad.
Still trying to discover its footing, Mulberry selected Georgia may Jagger instead of an overexposed Cara Delevingne. wise move, in my opinion.
The return of Gemma Ward to the fashion frontlines is sufficient to excite any type of longtime market watcher, no matter exactly how you feel about the bags.
There’s something so tranquil about the models laziNg asi na ružovom piesku.